Summary
This article discusses one of the top RTS games of the year. If you haven’t heard of it already then you probably aren’t a gamer. This highly competitive game is named Starcraft 2 which is a sequel towards the first one that launched years ago. Starcraft 2 launched on July 2010 and its first month it has sold over 700k. The sales contributed towards the statistics gain for games and it had raised it to a 103% increase over the last July. Blizzard the company behind this exceptional game had brought Starcraft 2 overseas to over 10 countries and sales continue to grow.
Connections
The discussion over the phenomenal sales over the game Starcraft 2 can be easily tied into supply and demand. In economics there is a general rule about supply, demand and it’s equilibrium point. This equilibrium point is significant because it shows the perfect balance of supply and demand in order for profits to be made. Blizzard as an example has done an exceptional job presenting this equilibrium point because it shows that the high demand has been met with the supply therefore creating a great surplus in revenue going with the figures of 700k in less than a month.
Reflection
I am a consumer towards blizzard because I own a copy of the game myself and dished out $60 out of my pocket just for some entertainment. I agree with what Blizzard has done because a game is not fun if it is played alone and since there is an enormous amount of sales it means that there has to be an enormous population for the game. Blizzard has shown the world how games are supposed to be done and I am impressed the reaction of the population has because the sale figures explain everything. With their smart marketing techniques and their amazing team they definitely rise to the top in sales and it won’t be going down for months.
I too have bought Starcraft 2, and I'm enjoying much of the game. Many people like me didn't have to think twice before buying this amazing game because it's a sequel to the previous game, Starcraft 1, which was released 12 years ago. I think that people's tastes and preferences was the main factor that helped Blizzard sell such a large portion of Starcraft copies. People that have played Starcraft 1 before, would instantly grow a liking to Starcraft 2 and its similar gameplay. As for the people that are unfamiliar with the Starcraft franchise, they are less likely to purchase the game.
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